Introducing The Gorgias Lead Generation Playbook for Partners

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Hey Gorgias Partners!

With the eCommerce agency space already super saturated and extremely competitive, this playbook was built for Gorgias Partners that are looking to hone their lead generation skills through outbound email. 🚀

Ads are becoming more expensive everyday and have become more difficult to target your ideal customers profiles (ICP) which means we need to find efficient channels to acquire customers and keep the customer acquisition costs (CAC) down. 😰

So why focus outbound email? Because everyone has an email. It’s the channel where you can be hyper-targeted and can connect with prospects at scale while keeping costs low.

If you follow this playbook and learn the tools mentioned, you’ll be getting customers in less than 90 days.

To get 1:1 lead generation consulting, Clay training or more sophisticated clay tables — submit a referral on Partnerstack to get a session with your Growth Partner Manager!

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Picture this…

You just started as a Head of Sales & Business Development in an eCommerce agency. Your boss asks you to feed the sales teams with “warm leads” ASAP!

Or… you’re a Founder looking for efficient ways to drive leads for your agency!

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Here’s what you know about the target market:

• You sell to eCommerce companies based in the US
• They are hosted on Shopify or Shopify Plus
• In the Apparel and Home & Garden industry
• And you target CEO / Founders, Head of Ecommerce, CX Directors, and Head of Digital </aside>

At this point, you might feel a lot of pressure. But don’t worry, all you need is to get clarity and prioritize your actions. This is key if you want to bring fast results (and create trust with the sales team).

Borrow my 6-step process to generate qualified pipeline in your first 90 days (and maximize your business impact):

Step 1: Map your Total Addressable Market

Your TAM is all the companies that match the minimum targeting criteria.

Reminder: We target ecommerce companies based in the US with those specific criterias.

Here’s how to do it:

• Go to your storeleads dashboard
• Filter by the following drop-downs:
  • Platform = Shopify
  • Category = Apparel, Home & Garden
  • Country = United States

🎯 Result: We have 3,061 ecommerce brands that match our criteria.

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